I’m a dynamic, multifaceted brand storyteller and creative strategist with more than 20 years of experience producing high-impact content and communications and building unique, powerful brands. 

A journalist by trade, I started my 20-year career at Vanity Fair and spent a decade in New York’s fast-paced editorial industry, working with such high-profile talent as Annie Leibovitz, Bono and Hunter S. Thompson and contributing to culture-defining publications including Rolling Stone and The New York Times. 

Vanity Fair became the bedrock on which I built my career—and set a standard for my approach to storytelling and brand-building from that point forward. I realized there how critical and relevant storytelling was for brands of all kinds. As the media landscape evolved, I saw an opportunity to bring those worlds together to help brands cultivate more meaningful relationships with their audiences. 

Since then, I have brought my creativity, strategic thinking and deep understanding of communications to brands to help them leverage the power of storytelling and connect with their audiences in more authentic and purposeful ways. As a journalist, I’ve always been tuned into the cultural conversation while also trained to see through the lens of the audience. That unique perspective—combined with my big-picture thinking, editorial rigor and versatility as a storyteller—has proven an invaluable asset in my work today with companies and organizations, big and small.

No matter the subject matter or the medium, I know how to tell a compelling story. And I know how to maximize content, both owned and earned, to craft distinct, cohesive brand narratives and expertly package and amplify them across every platform. I draw on my journalistic background—from my innate ability to connect with people, to my thoughtful research and synthesis, to my boundless creativity—to help companies and organizations develop smart, effective communication strategies, manage full-cycle campaigns, and create audience-first content that drive growth and tap into larger cultural conversations.

At Paramount, I was brought in to develop the company’s streaming narrative and played a pivotal role in shaping its messaging, setting it apart from its competitors in a rapidly evolving industry. At the Ford Foundation, I redefined the voice and brand identity of one of the world’s biggest philanthropies, growing its audience by nearly 70%. At Acumen, I created the venture fund’s first brand campaign with renowned photographer Martin Schoeller, leading to record-breaking engagement.

I’m passionate about helping brands find their authentic voice and tell their stories to connect with audiences on a deeper level. My approach is rooted in an intellectual curiosity, agility, and problem-solving that fosters trust and delivers measurable results, whether that’s audience engagement or business growth. I create a collective sense of purpose with teams and partners, cultivating a positive, collaborative environment that results in shared success.

Let’s create something meaningful together.